A/B and Multivariate Testing

So for the past two weeks, I have been researching the topic of A/B and multivariate testing. It was very interesting. Basically, multivariate testing changes different elements on a website analyzes which element combination would be best to create the most compelling page. For instance, change the size or color of the checkout button. Better designed website allow for better conversion rates.

A/B testing is the simpler testing form. This type of testing is limited because only two variations can be used at one time but it is an inexpensive way to determine a few key elements of a website.

Multivariate testing allows for multiple components to be tested on a website in a live environment. It is based on statistical analysis to determine which components are most effective. However, this is a more complex process and usually requires software to track visits and elements. Omniture and Google both offer multivariate testing that use a Tugachi approach. The Tugachi test method takes a limited combination of elements to reduce all possible combinations.

So that is a quick overview of the basic ideas.

Great Expectations

My expectations for the Web Analytics class is to better understand website designs and how to create effective websites. I really don't know much about web analytics and so I am excited to learn these new ideas and concepts. I have worked a little with Google Analytics and it provided some interesting facts about my blog--like how many people visited it, how many clicks per visit, how long they stayed on a page. That information is interesting but to make it useful is another matter. I am hoping that this class with provide that connection.

Football For Blondes

FOOTBALL AND THE BLONDE......


Out of all the blonde jokes, this one has to be the best!

Football FINALLY makes sense..........

A guy took his blonde girlfriend to her first football game. They had great seats right behind their team's bench. After the game, he asked her how she liked the experience.

'Oh, I really liked it,' she replied, 'especially the tight pants and all the big muscles, but I just couldn't understand why they were killing each other over 25 cents.'

Dumbfounded, her date asked, 'What do you mean?'

'Well, they flipped a coin, one team got it and then for the rest of the game, all they kept screaming was: 'Get the quarterback! Get the quarterback!' I'm like...Helloooooo? It's only 25 cents.